The Digital Economy of Advertising

The first link on a Google search, the start of a YouTube video, the next story on Instagram, What do they all have in common? – Advertisements.

Bitcoin may be the digital currency, but advertisements make the digital economy. Major companies that appear to provide their products free of cost. … Continue Reading

A Handy Guide to TechTatva

With TechTatva on the go, there’s so much around to look out for. The fest is a combination of so many thoughts, ideas, and cultures that it makes you want to experience it all for yourself. While each event holds its significance, there are some things that are too good Continue Reading

Big Data: The Oil of the 21st Century

When Microsoft bought LinkedIn for $26 billion in 2016, many believed Satya Nadella wasted his money. But what he had acquired was something more than a mere social network for job seekers; he had taken control over the world’s most massive, extremely powerful and frequently updated databases functioning in the … Continue Reading

Facebook-Cambridge Analytica Data Scandal

An elaborate plan, which began from the works on a simple quiz app and culminated with gaining access to personally identifiable information of over 87 million Facebook users finally came under public scrutiny for its unethical and inappropriate nature. Cambridge Analytica, a subsidiary of SCL Group, was a British political … Continue Reading

Project Ara- Inside the Dream

September 10, 2013, was a pretty remarkable day. Apple enthusiasts might recall Tim Cook unveiling the iPhone 5S before the world; the device which introduced ‘Touch ID’, making fingerprint sensors on mobile phones a mainstream feature. But it is also a special date for another important announcement, albeit one that … Continue Reading

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